Privacy Policy

The following Privacy Policy detailed by Purple Fire Publications (henceforth 'we', 'our', or 'us') defines how consumer ‘Personally identifiable information’ (henceforth 'PII') is being used on https://purplefirepublications.ca (henceforth 'our Website'). PII is data that can be used on its own or with other information to identify someone. Please read the following privacy policy to understand how Purple Fire Publications collects, protects, uses, or otherwise handles PII on https://purplefirepublications.ca.
 

What information DOES PURPLE FIRE PUBLICATIONS collect?

When using the purchase or contact forms on our Website, users may be asked to enter their name, email address, delivery address, billing address, payment information, phone number, or other details as needed.

We track user actions throughout our Website. Specifically, we track the requests made and how  our services are used. We collect the following information about use of our services: a user's domain name; a user's browser type and operating system; web pages viewed; links clicked; IP addresses; the length of time our Website was visited and or use our services; and the referring URL, or the webpage that led users to our Website.

Purple Fire Publications wishes to respect the wishes of its users regarding messages sent via email. If a user would like to unsubscribe from receiving future emails, we will quickly respond to emails sent to contact@purplefirepublications.ca

Purple Fire Publications does not seek to target children under 13 in marketing, communication, or any of its business practices, nor do we aim to collect or retain information provided a child under 13. If it is discovered that a child under 13 has provided Purple Fire Publications with PII, this information will be deleted from our systems upon identification of the data.
 

How IS Personally Identifiable information USED?

Purple Fire Publications may collect PII from a user when:

  • A user makes an inquiry via email, phone, or mail, or makes a purchase
  • A user responds to a survey, a blog post, a notification, a marketing communication, a contest, a promotion, or another site feature that collects PII. 
  • A user navigates to and views pages on the Website, or takes an action on buttons, links, or other interactive elements of the website. 

Our uses for this information are:

  • To personalize each user’s experience around content and service each user may be most interested in.
  • To improve https://purplefirepublications.ca in order to refine service and products delivered to our users. 
  • To allow better service in responding to customer service requests.
  • To administer contests, promotions, surveys, charitable donations, or other site features.
  • To send emails regarding orders or other products and services.
     

How IS visitor information protectED?

Our Website uses Secure Sockets Layer (henceforth 'SSL') technology to secure connection between browsers and our Website, thereby protecting user information. To verify that SSL is protecting a page, look for a URL beginning with https://.  SSL provides security benefits preserving data integrity (preventing unauthorized parties from altering data during transmission), privacy (encrypts the connection and server and securely transmits information to prevent access to unauthorized parties), and authentication (which protects by requiring web server proof of identity).

Our Website contains an additional layer of security called HSTS Secure. HSTS Secure technology ensures a connection is encrypted and prevents attackers from accessing or impersonating our Website. When purchasing on our Website the checkout page is protected by 128 bit SSL encryption and is Level 1 PCI compliant, which protects credit cards. 

PII is accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. All credit card or payment transactions are processed through a third party provider and are not stored or processed on our servers.
 

Data Breaches

Should a data breach occur:

  • Purple Fire Publications will notify users via email within 7 business days; and
  • Purple Fire Publications will notify the users via in-site notification within 1 business day of learning of the breach.
     

DOES PURPLE FIRE PUBLICATIONS USE cookies?

Yes. If a user allows for cookies to be used by a website, Purple Fire Publications will transfer cookie files to a user's computer or device’s hard drive through a Web browser, which enables the Website to recognize the browser and capture and remember certain information used for a more personalized user experience. Purple Fire Publications also uses cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

If  the use of cookies is disabled, users will still be able to access our services and products, but some features will be disabled and may not function properly. Purple Fire Publications honors 'do not track' signals and does not track, plant cookies, or use advertising when a Do Not Track (henceforth 'DNT') browser mechanism is in place.

 

Third Party Disclosure

We do not sell, trade, or otherwise transfer PII or account information to outside parties. This does not include website hosting partners and other parties who provide operating services for our Website, enable our ability to conduct business, or provide services to users; those parties agree to keep this information confidential. Also, this does not include business transfers via acquisition, merger, asset transfer, or bankruptcy proceeding; all of which will include confidential protection of PII by the third party. Purple Fire Publications may also release PII information when it is necessary to comply with the law, enforce our site policies, or protect the rights, property, or safety of ourselves or others. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Third party links

At times, Purple Fire Publications may include or offer third party products or services on our Website. These third parties have separate and independent policies. We therefore have no responsibility or liability for the content and activities of these linked parties. Above all, Purple Fire Publications seeks to protect the integrity of our users and our Website and welcomes feedback about third party links. 
 

Privacy Policy UPdates

Purple Fire Publications reserves the right to change this Privacy Policy at any time and for any reason. Users will be notified of any Privacy Policy changes on the first page of our Privacy Policy.